Sector Expertise

Retail expertise

What could QRS do for you? Please find below an idea of the range of work we can undertake. Please get in touch if you wish to discuss any in more detail.

QRS conduct over 100,000 face-to-face interviews in the retail property sector every year, making us one of the leading data collection companies with expertise in this field.

We cover shopping centres, retail parks and outlet centres all over the UK on a weekly basis and currently work on behalf of six of the top 10 largest shopping centres each year.Types of project undertaken:

• 10,000 exit interviews conducted over a one-week period, across 10 UK shopping centres.
• Customer and tenant surveys on behalf of a niche centre looking to forge a way forward for the future.
• Intercept surveys, to build catchment information and measure spend/satisfaction levels.
• Journey mapping, to plot the routes used by shoppers to a particular centre which was affected by nearby roadworks.
• Transportation surveys, to look at ways that new transport links can address the issue of shrinking catchments for key retail destinations.
• Competitor surveys, to understand why people do/don’t use particular shopping destinations.
• Mystery shops, visiting every outlet in a shopping centre to monitor service levels.
• Postcode collections, to build catchment profiles.

We cover England, Scotland and Wales and are accomplished at providing accurate data to tight deadlines.

SPORT AND LEISURE EXPERTISE

We have covered major sporting events in athletics, football, golf and rugby, to name but a few.
Types of projects undertaken:

• Interviewing on ‘the terraces’ and at ‘turnstiles’ at Premier League and Championship stadiums.
• Street interviews among football and rugby supporters in towns/cities across the UK.
• Exit interviews at indoor ski centres across the UK.
• Interviewing at major music and literary festivals, working within the grounds alongside promotion teams and/or sponsors.
• Interviewing at libraries, art galleries, museums and exhibition centres.

FOOD AND DRINK EXPERTISE

We have many years of experience working in the licence trade for a specialist agency in this field. We also have extensive research experience across the FMCG sector.
Types of projects undertaken:

• Recruiting 100 respondents per session to take part in alcoholic drinks tests for lager, ale, wine, cocktails, liqueurs, spirits etc in a realistic ‘night out’ setting.
• Conducting interviews across a variety of pubs/bars, ranging from chains, independents, theme bars and nightclubs.
• Face-to-face and telephone interviews among landlords/Managers.
• Nationwide exit interviews on behalf of a major restaurant chain.
• In-hall concept/taste tests on crisps, yoghurts, sweets, BBQ food, etc.

Sponsorship

For the past four years we have conducted sponsorship surveys at a number of Festivals on behalf of a large multinational media company. The surveys used a mixed methodology of face to face and internet interviews, often amongst hard to reach groups. Sample sizes on the projects ranged from 400-1,500. The surveys ascertained awareness and measured sponsorship effectiveness.

For more information please contact Kathy Tomlin: call +44 (0)1992 500355 or email
kathy@qrs-research.co.uk